The new rich are fueling brand expansion of Titan

“We have forayed overseas with Tanishq in the Middle East and US recently and we will use that experience to plan a global move for Zoya,” Chawla said. “Ultimately, the plan is to create a global brand with an Indian soul.” Chawla said he was optimistic of the potential of the Zoya brand to outperform the growth expected in Tanishq. Zoya has managed to lure in rich customers by curating experiences like romantic dinners at its sister company Indian Hotels Co.’s Taj Hotels Resorts and Palaces and providing bespoke jewelry by working with the design team and artisans. Titan is also aiming to ramp up overseas expansion in Zoya in a bid to build a global luxury brand.