Mystery solved! Know how Amazon, Flipkart manage to sell items at heavy discounts on Diwali & other

Mystery solved! Know how Amazon, Flipkart manage to sell items at heavy discounts on Diwali & other festive sales

The hidden key to the massive discounts lies in promoting local business owners and other MSMEs across the country.

Diwali 2022: Piyali Ghosh, 29, could not wait to buy the iPhone 11 available at less than Rs 40,000 on Flipkart's festive season sale. The phone that seemed beyond her budget even a month ago is now in her shopping cart. Like Piyali, there are millions of customers across India who wait for the festive season sales to begin on e-commerce sites like Amazon and Flipkart so they can buy products at a heavy discount.